The techniques of marketing are becoming more and more diverse with the ever-changing attitude of the clientele or the target audience in the market. With greater dependence on digital marketing, it becomes relevant that you as a business owner focus on diverse means of digital marketing. While many pay attention to creating a catchy website and on search engine optimization, we often forget the easiest means to reach our target audience. This is where the concept of SMS marketing comes into the picture. Think from a client’s point of view, while one may find it exhausted to keep going to a website to check for updates from their favorite brands, an SMS is an ideal way to make them feel involved with your potential brand.
Engagement with the clientele takes any business a long way. And with SMS Marketing, this becomes extremely easy. SMS is the easiest way of making sure that you are connected to your clients. It also serves a great means of keeping them in touch with all the developments that you undertake.
We at Dealz4Grab recognize your aspiration to market your brand properly and in a way that yields the most results. To the same end, we have prepared this post to apprise you with all the benefits revolving around SMS Marketing in Louisiana. So, if you have any doubts, concerns, or questions about SMS Marketing make sure you keep reading on.
What is SMS Marketing?
This is a type of digital marketing wherein you as a product or service provider offer coupons, special deals, information about current events, announcements, and other crucial information to your target audience via an SMS. This kind of marketing is very efficient and at the same time; quick, simple, cheap, and a direct means of reaching your customer.
We at Dealz4Grab understand the desire of businesses located in Louisiana and outside wherein business owners wish to make sure that the money invested in marketing is optimum and yields proper results. SMS serves that very purpose. It is an up and coming marketing tool that serves two main purposes. Firstly, it keeps a bridge of constant communication between the customer and you thus engraving your brand image in their minds and second, that they are constantly filled with newer developments. Thus, it creates a notice board that keeps the clientele informed about the numerous developments and projects undertaken by the brand. This technique of marketing has numerous benefits which we at Dealz4Grab feel are necessary to bring to your knowledge before you invest your funds into this type of marketing.
Advantages of SMS Marketing
If you are a business owner in Louisiana or for that matter even outside this area, you should only invest in SMS marketing if these advantages agree with you and your business.
1. High Conversion Rate
With SMS Marketing, there is an incredibly high chance of subscriber action. Whether your SMS is – promotions or contests – there is more action followed compared to any other marketing or promotion strategies.
2. Quick Delivery
SMS engagement is instantly delivered within seconds after you send them across. This means you can quickly communicate your promotional messages to your target audience.
3. Create Word of Mouth
Make use of SMS to not only engage your current customers but also drive new business to your company. If you have something of value to offer your clients, they will spread the word to friends, family, and colleagues. Word of mouth is a powerful tool and SMS promotes this with instant communication easily.
4. Reach a Wide Demographic
An absolutely ridiculous amount of people has mobile phones on them. And since mobile phones and SMS especially, are the way that individuals engage now, there isn’t any motive why you can’t tap into this virtually boundless market potential. Mobile phone users represent all kinds of demographics, a marketing gold mine.
SMS Marketing does not cost much at all to send a text to a customer. Even when sending a lot of messages to huge masses, the cost is not a problem. It is a cost-effective option when compared to other marketing options, such as Banner Ads, Facebook Marketing, or Email Marketing, etc. This absolutely makes SMS Marketing an ideal choice for all businesses.
6. Develop Loyal Customers
SMS Marketing is an ideal channel to interact and build loyal customers. Offer your potential customers promotions and offer information about your business when you feel the requirement. This makes your customers feel appreciated by keeping them in the main loop of your business.
7. Integrate into your Marketing Campaigns
A major advantage of SMS Marketing is the potential it has when you integrate it into any of your marketing campaigns. Simply assimilate SMS with other marketing approaches and get the messages straight to your customers, guaranteeing that they know what you have for them.
8. Instant Opt-In and Opt-Out
One of the most frustrating things in life is fetching spam communication. But with the introduction of shortcodes, opting in and out of an SMS stream is instant for your customers. This option contributes to a positive brand opinion and a high subscriber satisfaction level.
When compared to direct mail, email, and face-to-face meetings, an SMS has the lowest impact on the carbon footprint. In fact, it’s almost a carbon-free means of communication, so if you’re searching for means to make your business greener, SMS Marketing is a huge step in the right direction.
10. Create Leads
Keywords are simple to set-up on an SMS shortcode and can be anything from your brand name to a memorable and catching word. Advertise your keyword on your website, store, or printed media, allowing customers to opt-in to your mailing list. Not only does this offer you with tons of new contacts to communicate with but it also generates an instant lead with little effort required from you or your client.
Why should you use SMS Marketing?
Well, after reading the benefits of SMS marketing we are sure that you as a business owner in Louisiana are now rest assured about this feature of digital marketing. So now this brings us to the next part of our article where we will further quench your doubts about this mode of marketing by telling you why you must choose SMS marketing.
For starters, 98% of SMS are always opened, which means that once you send a message even a disinterested client will at least be impacted by the same.
Secondly, 90% SMS which is sent are opened within 3 minutes which means that this also allows for a quick and efficient way to market your product or services. This on top of the fact that an average person opens their phone at least 150 times per day also makes increases your chance of reaching a wider audience. Finally, customers themselves prefer SMS, and as far as 70% said that they would prefer it over other means of marketing.
Dealz4Grab offers you a service that will make sure that you yield the most results for your investment. Some popular uses of this technique are the usage of mobile coupons, being extremely useful when you face a slow day of marketing via other modes, sending daily check-ups, and finally appraising the clients with daily specials.
We understand your needs and thereby deserve to be chosen by you for your marketing dreams. Contact us now if you wish to utilize SMS marketing in Louisiana for your business!